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+Play
Verizon

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What I Produced:

  • :60 Main Broadcast Spot

  • Versions and Cutdowns

  • Social assets

Verizon launched their new subscription management platform, +play. This platform allows Verizon customers to manage subscriptions all in one place and gain access to exclusive offers. 

 

Verizon is the first in the category to go to market with a subscription management offering and teamed up with Netflix to launch with an enticing BOGO offer. 

 

The launch occurred during the Oscars telecast with 3x :60 TVCs and social surround for a two week flight.

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