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The Features Film

Kia

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What I Produced:

  • Long Form

  • Trailer

  • :15 Feature Spots

Biggest Challenges:

  • Covid-19 

  • Time

  • Budget

Feature demo videos in auto are typically a boring creative assignment until we reinvented the process of showcasing a vehicle’s abilities and features by blurring the line between automotive content and Hollywood storytelling.

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'The Features Film' is one connected story, which seamlessly strings together a sequence of 13 riveting, 15 second videos, with one of Kia’s automotive features coming to the rescue in each episode.

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In addition, to the :15 spots, we created a long form and a trailer to bring the movie experience to people at home amid Covid-19.

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Long Form

Teaser 

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