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What I Produced:

  • 2 x :15s for Optima

  • 2 x :15s for Sportage

Biggest Challenges:

  • Budget

Product Videos

Kia Optima and Sportage

Kia Sportage

Long before the Super Bowl 2019 launch of Kia's new tagline, the Give it Everything spirit was being infused into all of our work starting in Summer 2018. This meant the old humor Kia was known for needed to be elevated in every piece of work we did. 

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The Kia Optima and Sportage product videos were some of the first work coming out of this new identity. We were tasked with shooting 4 spots in one day in the same level of polish as broadcast spots - with less than a quarter of the money. 

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The end result speaks for itself below, but more importantly, they have been regarded in many conversations internally and by client as how new creative should be done tonally. 

Kia Optima

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