JUSTINE KLEEMAN

Building off of Kia's 2019 Super Bowl launch of a new brand ethos, this year we launched a new model during the Big Game under the Give it Everything identity. During this year, we showcased NFL rookie Josh Jacobs and his rise to greatness after overcoming youth homelessness. 

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While we only planned to produce one teaser, we were able to sell and subsquently produce a second teaser without costs to the client. 

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The second part of the project was partnering with three non-profits that work on a national or local level to combat youth homelessness and set up a Text2Donate so the public could contribute to this mission.